Advisor, head to head

Briefi vs Ignition

Both put an engagement letter in front of a client to sign, and many firms could use both. Ignition is built around the proposal and what follows it: once signed, its page says billing and payment happen automatically, and it connects to Xero, Xero Practice Manager and MYOB. Briefi does not take payments or connect to your accounting software. It puts the meeting, the letter with its fee schedule, document requests and the register of each client’s entities on one record. If collecting the fee is the gap, look at Ignition. If the client conversation around the letter is the gap, look at Briefi.

ReviewedLast reviewed 15 October 2026. Ignition facts checked 15 October 2026

Choose Ignition if

  • You want proposals that turn into automated billing and payment collection once signed1
  • You want connections to Xero, Xero Practice Manager, MYOB and QuickBooks Online3
  • You want published tiers priced in AUD2

Choose Briefi if

  • You want client meetings prepared, written up and followed up on the same record as the letter
  • You want the fee schedule inside what is signed, with initials carried forward on an amendment
  • You track every company, trust and fund a family group controls, and the lodgements each owes
At a glance

Briefi Advisor and Ignition, side by side

What each does today. Every line about Ignition links to the page it came from.

Briefi Advisor compared with Ignition, by feature group
Briefi AdvisorPlans from A$89 a monthIgnition
Engagement
Engagement letters signed onlineBriefi AdvisorYesYour own wording, with the fee schedule inside what is signed and a certificate page on the signed PDFIgnitionYesProposals with e-signature, and engagement letter rows in its plan comparison2
Billing and payment after signingBriefi AdvisorNoBriefi does not take payments from your clientsIgnitionYesIts home page says billing and payment happen automatically once signed1
Connections
Xero, Xero Practice Manager and MYOBBriefi AdvisorNo direct connectionBring a client list across from an export, or send entities and lodgement status through the APIIgnitionYesIts integrations page lists Xero, Xero Practice Manager, MYOB, QuickBooks Online, Karbon and FYI3
Clients
Online client formsBriefi AdvisorYesForms open in a phone browser with no app to installIgnitionOn Pro and up, or an add-onIts pricing page includes lead and client forms on Pro and Pro+, and lists them as an add-on otherwise2
AML and KYC checksBriefi AdvisorNot yetBriefi’s identity checks are not available yetIgnitionFrom CoreIts plan comparison lists AML & KYC compliance from the Core plan2
Yes, todayPartly, or on another planNoNot stated

Ignition collects the fee. Briefi runs the client conversation around the letter. Ignition’s pages we read describe no meeting tools or client portal, but a page that does not mention something is not proof it is absent, so those are not scored. A row appears only where Ignition’s own pages say something we could check.

Where Ignition wins

When Ignition is the better choice

If any of these decides it for you, Ignition is likely the better fit today.

Billing

Proposals that become billing and payments

Ignition describes a chain from proposal and agreement to automated billing and payment collection. Briefi signs the letter but takes no payments from your clients.1

Connections

Your accounting software connected

Ignition lists Xero, Xero Practice Manager, MYOB, QuickBooks Online and Karbon. Briefi has no direct connection to any of them.3

Pricing

Published tiers in AUD

Ignition shows four tiers with the active clients each includes and a rate for each extra client, in AUD excluding tax.2

Assurance

A SOC 2 Type 2 report

Ignition’s security page states it is SOC 2 Type 2 certified.4

Where Briefi is different

The meeting, the letter and the register on one record.

Briefi was built for practices that meet the same families for years. It does not collect your fee. It covers what happens with the client around the letter.

  • Meetings prepared and written upMeetings

    A brief generated before you meet, a recap after with decisions and actions that have an owner, and a follow-up drafted for you to check and send from your own mailbox.

  • Engagement letters with the fee schedule insideSign

    The fee schedule is part of what is signed, and the signed PDF carries a certificate page with names, times and a SHA-256 digest. Initials carry forward on an amendment.

  • Document requestsAdvisor

    Ask a client for the year’s records, see what has come back and chase the rest. Your team accepts or waives each file.

  • Every entity a family group controlsAdvisor

    A register of the companies, trusts and super funds a family group controls, with the lodgements each owes. It never holds a tax file number.

Briefi’s identity checks are not available yet, and it does not take payments from your clients. It has no direct connection to Ignition; a client list can come across from an export, or through the API.

Pricing

Pricing compared

Briefi charges a monthly plan price, with the seats and allowances each plan includes set out on the pricing page. Ignition prices by tier and active client. Its figures are as shown on its pricing page, in AUD excluding tax; the page does not make clear which billing toggle they match, so check it before you decide.

Advisor Solo
From A$89 a month
  • 100 form requests per user each month
  • 10 capture hours each month
  • Monthly or annual billing
Figures from Briefi’s live price list
Ignition
From Solo from $39 a month billed annually, as shown on their pricing page in AUD
  • Solo: $39 a month paid annually, $49 paid monthly, for one user and a small number of active clients; eligibility criteria apply
  • Core: $99 a month
  • Pro: $249 a month, adding online forms and connections including Xero Practice Manager, Karbon and FYI
  • Pro+: $499 a month, with unlimited active clients and users
  • Each active client over a plan’s inclusion costs extra on the lower tiers
  • Enterprise: custom pricing
Checked on 15 October 2026. Source 2

Briefi prices are in AUD and are read from the same price list as the pricing page, so they change when it does.

Questions

Briefi and Ignition, asked often

Can Briefi replace Ignition?

Not if you rely on Ignition to collect fees. Briefi signs the engagement letter but does not take payments from your clients or bill them.

Can we use both?

Yes. Many firms could use Ignition for proposals and billing and Briefi for the meeting, document requests and the entity register. There is no direct connection, so a client list comes across from an export or through the API.

Does Briefi put the fee schedule in the signed letter?

Yes. The fee schedule is part of what is signed, and the signed PDF carries a certificate page with names, times and a SHA-256 digest.

Where is my clients’ data stored?

In Briefi, stored in Sydney. Some processing uses providers overseas. Sensitive content is encrypted with a key held for your workspace. The Security page lists the providers and where they are. Ignition’s page states its data is hosted in the US.

Does Briefi connect to Xero Practice Manager?

No. Bring a client list across from an export, or send entities and lodgement status through the API.

Try it

Take one family group through a meeting, a letter and a signed copy.

Start free trial Advisor Solo from A$89 a month

Sources and review

Last reviewed 15 October 2026. Facts about Ignition come from its own published pages on the dates shown. Each product named here is a trademark of its owner, and Briefi is not affiliated with them.

Seen something out of date? Write to support@briefi.sh and we will check it.

  1. 1Ignition, home page. https://www.ignitionapp.com/ Checked 15 October 2026.
  2. 2Ignition, pricing. https://www.ignitionapp.com/pricing Checked 15 October 2026.
  3. 3Ignition, integrations. https://www.ignitionapp.com/integrations Checked 15 October 2026.
  4. 4Ignition, security. https://www.ignitionapp.com/security Checked 15 October 2026.

Briefi’s own pages

  1. B1briefi.sh/for/accountants. https://briefi.sh/for/accountants
  2. B2briefi.sh/advisor. https://briefi.sh/advisor
  3. B3briefi.sh/sign. https://briefi.sh/sign
  4. B4briefi.sh/security. https://briefi.sh/security